Launching your white label cosmetic brand: how to make the right choices?

Charline Radola
Sep 11
2 min read

Creating your own cosmetics brand has never been more accessible. With white label cosmetics , you can offer a ready-to-sell range without going through lengthy product development.

But how can you make the right choices to ensure quality, compliance, and profitability ? Here's a comprehensive guide to help you.

What is white labeling in cosmetics?

White label cosmetics consist of using products already formulated, tested and validated by a laboratory, then marketing them under your own brand .

Two economic models coexist:

• Standard formula : a finished product already ready, on which only the packaging and the label change.

• Personalized formula : an existing base, adjusted according to your needs (fragrances, textures, active ingredients).

The advantages of white label cosmetics

Choosing to create a white cosmetic label allows you to launch a range quickly and control your budget.

You avoid:

• The long lead times for a tailor-made formulation (8 to 14 months).

• High costs associated with regulatory testing and initial formulation.

👉 Result: possible launch on the market in just a few weeks .

The steps to create your white label

1. Choose your formulas: ready-made or personalized

• Ready-to-sell formulas : already validated and compliant, all that remains is to package them with your visual identity.

• Customizable cosmetic formulas : an existing base that you adapt (fragrance, active ingredient) to differentiate yourself, while remaining within short deadlines.

At Galeniform, we offer a ready-to-sell range and customizable formulas: face, body, hair and hygiene care . All our formulas are eco-designed and tested for their safety.

Comply with regulatory aspects: PIF, GMP, labeling, etc.

White label cosmetics do not exempt you from regulatory obligations :

• A Product Information File (PIF) for each reference.

• Compliance with Good Manufacturing Practices (GMP ISO 22716).

• Legal notices and labeling comply with EC regulation 1223/2009.

With Galeniform, these steps are already taken care of : our products have a complete DIP and comply with European standards.

White label and eco-responsible commitment

Differentiating yourself also involves guaranteeing a limited impact on biodiversity .

At Galeniform, all our white label formulas are subject to rigorous ecotoxicological tests :

Micro-algae test 🌿
Daphnia test (small crustacean indicator of water quality) 🦐
Fish cell test 🐟

👉 Evaluations that demonstrate that our products are safe for aquatic ecosystems and respectful of the environment .

Why choose Galeniform for your white label project?

Our strength is combining regulatory expertise and formulation know-how . We guarantee quality at every stage : selection of raw materials, laboratory testing, legal compliance and toxicological safety.